Family Law Lead Cost and Break-Even Math

For a family law practice, break-even is the lead fee plus mail, divided by the share of leads that sign, compared with the fee a family client brings. Family matters may earn more than a simple debt case, so a low conversion rate can still pay. The figures below are examples, not benchmarks.

What is the formula?

Cost per signed client = (lead fee + mail cost per piece) / share of leads that sign.

A lead costs $0.50, and we print and mail a postcard for $0.75 more ($1.25 a lead) or a letter for $1.25 more ($1.75 a lead).

What does an example look like?

As an assumption only, suppose 1 in 150 leads signs. At $1.25 a lead, that is about $190 per signed client. Compare that with what a divorce or custody client pays you in fees. The same $225 can look small or large depending on your fee. If 1 in 300 sign, it is about $375.

What is different for family law?

Addresses are not in the court record, so some filings are never delivered because the person could not be located; see how family leads are located. That affects volume, not price. You pay only for leads delivered.

What should you track?

Leads received, pieces mailed, calls, consultations, and signed clients, by category. How to calculate cost per acquired client has the method.

What is a safe way to start?

Pick one county and one category for a month. We have no family-law conversion figure of our own. See direct mail for family law attorneys, Utah family law leads, and pricing.