What a Full Utah County Category Subscription Actually Gets You

A full countywide subscription covers every category you're willing to handle, so nothing relevant slips past a narrow filter — but it only pays off if your intake can respond to the volume quickly.

A Utah County subscription can be scoped narrowly (one category, one section of the county) or broadly (every category you're willing to handle, countywide). Both are reasonable starting points, but they solve different problems, and it's worth understanding the tradeoff before choosing. For the county-level context behind that choice, see Utah County's numbers-first market overview.

What does a narrow subscription get you?

Picking a single category — DUI, say — and letting it run countywide is the simplest way to test whether a filtered referral feed actually converts for your practice, without committing to a volume that might exceed your current intake capacity. It's a reasonable way to start, and it's easy to expand from later.

What does a full, countywide subscription get you?

Covering every category you're willing to take on, across the whole county, means nothing relevant slips through because it happened to fall outside a narrower filter — a case that doesn't fit your primary category but still matches something else you handle still reaches you, instead of silently going to whichever firm happened to be watching for that specific category.

Why volume alone isn't the deciding factor

The real question isn't "how many leads would this send me" — it's whether your intake process can act on that volume fast enough for speed (the biggest lever in whether any lead converts) to still work in your favor. A subscription that outpaces your ability to respond quickly produces a worse close rate than a narrower one you can actually keep up with. If intake is the bottleneck, when a solo attorney should hire an intake person is worth reading first, and how fast you should contact a new lead explains why the response window matters.

How should you scope a Utah County subscription?

Start with the categories you're most confident about handling well, in the geography you can realistically serve, and expand from there once intake capacity and conversion rates support it. The current pricing page shows real category-by-category volume you can use to estimate what a given scope would actually mean for your practice, rather than guessing at it in the abstract.

See current categories, counties, and volume estimates.