Higher-Income ZIP Codes: Send Different Mail to Different Leads
Revenue Spark marks every lead whose address is in a higher-income Utah ZIP code. That lets you send those leads a different postcard or letter, quote a different price, or choose to receive only those ZIP codes.
What counts as a higher-income ZIP code?
A ZIP code counts when its average adjusted gross income per tax return is $110,000 or more (from IRS data), or its median household income is $100,000 or more. A few examples of median household income by ZIP code:
| ZIP code | Area | Median household income |
|---|---|---|
| 84098 | Park City | $171,151 |
| 84004 | Alpine | $156,786 |
| 84092 | Sandy | $153,333 |
| 84051 | Mountain Home | $151,343 |
| 84109 | Salt Lake City | $145,034 |
| 84310 | Eden | $133,456 |
| 84020 | Draper | $126,041 |
| 84043 | Lehi | $117,071 |
| 84003 | American Fork | $111,339 |
| 84036 | Kamas | $109,205 |
This is a neighborhood signal, not the person's own income, so use it as a guide for how you pitch rather than a promise about anyone.
How do you use it?
There are three ways:
- See it. A "Higher-income ZIP" marker shows next to the lead on your dashboard, and the export has a column for it.
- Mail it differently. On the Templates page, add a second postcard or letter for "leads in higher-income ZIP codes only", for any category or as your default. Those leads get that piece; everyone else still gets your regular one. How to make an effective postcard covers what to put on it.
- Receive only them. In Settings, turn on "only send me leads in higher-income ZIP codes" and your monthly leads come only from those neighborhoods.
Why does it matter?
The same message does not fit every household. A firm that can quote a different fee, or lead with a different promise, signs more of the people it mails. It is one of the reasons we build for Utah only: why Revenue Spark lays out the rest, and the direct mail calculator shows how a better response changes your numbers. See pricing for what a postcard or letter costs.
Want to see exactly what lands in your inbox? Download a sample spreadsheet — same format you'd actually receive, 250 fictional records so nothing here is a real defendant.