How Revenue Spark Decides Who the Lead Is on a Case

Every court case names several people, so Revenue Spark has to decide which one is the lead. The rule depends on the practice area, the person's role on the case, and whether they have an attorney of record. The same debt case can produce a defendant lead for one attorney and a plaintiff lead for another.

Which role is the lead in each area?

• Consumer debt defense: the defendant, the person being sued.
• Collections: the plaintiff, the creditor or landlord who filed.
• Civil litigation: either plaintiff or defendant.
• Family law: the petitioner or the respondent.
• Estate and probate: the petitioner, the person who opened the case.
• Personal injury: the plaintiff.
• Criminal defense: the defendant.

Heirs and the person who died are named on probate cases but are not leads.

What is the attorney rule?

A person with an attorney of record on the case is left out of every category except personal injury, where every lead is marked as already represented. If we cannot verify who represents a person, for example because the case text was not captured, we treat them as represented and leave them out. We would rather skip a lead than sell a represented person as unrepresented.

Can the lead be a business?

Only in collections. A creditor or landlord company can be a lead there. In every other category the lead is an individual.

What if someone matches two categories?

They are delivered and billed once.

Why does it matter?

It tells you which side of a case you are getting. Creditor and debtor sides of the same case shows a worked example. For the full process, see how Revenue Spark gets its referrals, every Utah case type we cover, and pricing.